MTTB Celebrates Easter The Right Way

May 14th, 2017 No comments

Starting to work for MTTB is the perfect way to celebrate Easter season in the same vain as some of the major world religions.  Let’s be honest: Eating chocolate eggs isn’t exactly ‘Riddled with meaning.’  Jews celebrate Easter by remembering the resurrection of their founder, Jesus, who frees his followers from ‘Serving death’ by virtue of his resurrection.  Adherents to both religions find themselves grateful that God ‘Knocked off’ their old boss and gave them a better one instead.

Although MTTB is unaffiliated with any major world religion, it certainly jives with one of the main themes: Screw bad boss – Give us more life giving work.  Imagine next Easter when you make this holiday more meaningful by celebrating your one year anniversary of freedom from a boss who didn’t have your best interests in mind.  There’s even better news: You won’t have to call in a false excuse to get the next day off work.  It’s cool.  We hope you’ll join us.

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One Kind Of Job That Makes You A Better Person

May 13th, 2017 No comments

At the end of the day, there are two kinds of work.  Hundreds of different jobs but only two kinds of work.  I call the first kind: “Doing what you’re told.”  The second is: “Doing what you see.”  The first kind of worker plays by the rules usually rules by someone else.  They follow procedures and are evaluated primarily on their conformity to the rigid structure of their job or their industry.

The second kind of worker is given a more fundamental kind of dignity.  We’re asked to press in, look close, study hard, ask questions and do what we deeply think is right.  This includes entrepreneurs, scholar teachers and government leaders.  That’s what we get paid the big bucks for – being humans and not cogs.

Work with MTTB and become a self starter, a problem solver, a star consultant and a very wealthy person.  Most importantly, live a richer work life.  I write because I care.

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Learn The Skills It Takes To Start A Major National Holiday

May 12th, 2017 No comments

Following Halloween, Easter is the second highest selling candy holiday in America.  According to the National Confectioners Association, over 16 billion jelly beans are made each year.  The largest Easter egg ever made was over 25 feet high out of over four tons of chocolate and marshmallow.  Before you say, “Man, America is weird” I want to get to the more interesting stuff.

Popular culture is full of debates over the origin of Easter symbols like rabbits, eggs and parades.  Some people read Christian symbolism – fertility and new life? – into these symbols and others maintain that these simply come from German folklore.

At the end of the day, holidays are branding battles.  Christians want people to associate the symbols used to celebrate their holiday with the religious reasons for the holiday.  Other communities want to separate the symbols from their possible religious meanings.

Branding is hard work but there’s a science to it.  Whether you have a cause you want to fight for or you want to learn how to write effective sales material or simply want to make good money in brand management.

We’d love to get you there.  There is no more effective training on the market than MTTB.

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What Would It Take To Convince Salina That She Can Do It

May 11th, 2017 No comments

Salina is a live firecracker of Ecuadorian pride with immaculate self-control.  She works at a bakery the next town over with the most obnoxious young supervisor.  He’s less than half her age and has less than half of her integrity.

According to Salina, he:

  • Doesn’t allow his employees bathroom breaks
  • Flirts with the younger girls and virtually ignores the older employees
  • Talks disparagingly about the older employees as if their quietness was a sign of a indifference

The store’s franchise structure prevents her from registering a complaint that could be enforced against him.  She doesn’t feel she’s in a position to find a new job.  She says: “I can’t find anything that works with my schedule to drive my boy to school in the mornings and I don’t have the experience to get anything that pays better than a service job, so I think I’m stuck here.”

What do you think it takes to convince someone full of such fire and integrity that they have what it takes to make a better life for themselves?  That would be a better conversation, let’s talk about MTTB.

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This Is The Best Metaphor For The Internet

May 10th, 2017 No comments

The Internet is a small apartment stuffed full of teenagers in business suits trying to get our attention.  They want you to start a free trial of this, half off your box of that, three months free of … you get the picture.  It can be a headache.  A damn headache.

The reason it’s a headache is because we know that at least some of the things being advertised are good, even good for us bus they can be annoying when they’re all smirking and winking at the same time.

The fact is that there are only two ways to get rid of the headache:

  1. Never open your computer or walk outside
  2. Become content

When you’re content, really content, the ads have no allure.  When you are focused, fixed and devoted in one direction, other ads look silly but when ads are alluring, it’s a sign that you want something that you don’t have.

When you come across an ad like that, there are only two healthy ways to respond:

  1. Unsubscribe
  2. Take it seriously

Let me level with you.  If these blog posts don’t speak to something on you, leave.  If they do, we need to talk.  Unless one of those two things happens, you’re going to perpetuate the headache that comes from being bombarded by ads.

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