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Getting sales is easy as pie if you get these 2 things right. When it comes to growing an online business that you’d bet the farm on, most of all your success will come down to your offer and your audience. Very little of your success will depend on your writing skills and marketing prowess. Yet, there’s a lot of people that don’t consider who their audience is and who they want their audience to be. Think you’d talk differently to a retiree that wants supplemental income and wants to spend more time with his grandkids than you would a college dropout or 20 something that’s tech savvy and wants to travel the world and party hard?
Of course. The more you can drill down and talk to a specific audience, the more sales you’ll be rolling your way. Who to target? That’s up to you but looking at your own age, circumstances and desires are a good place to start, right? Further, it helps to consider where this person is in their business and life as well.
Are they just experiencing symptoms right now and are beginning to look for a solution:
- Overworked
- No free time
- Tired of alarm clocks
- Little time for nice vacations
- Hate their job and their cohorts
Or have they past the stage to wanting to build an online business and they want to focus on high ticket commissions and sales? You’d 100% percent talk to these people differently depending on where they are at. It’s the difference between meeting a girl at a bar who has never seen you before. You give her the look and the nod. You know the nod and look right? She stares back at you confused and fully thinking you’re crazy.
Yet, imagine this guy sitting at home with his wife, he looks at her, gives her the look, sports a quick nod and says, “Hey, you wanna…?” That’s all it takes. Three words and she’s game because they’re at that point in their relationship. That’s all it takes. Is this making sense?
If someone knows, likes and trust you? Maybe they’ve bought 2-3 things from you. It won’t take much more than announcing a new product and they’re punching the buy now button. You’re at the: “Hey, you wanna?” stage. If they don’t know you from Adam, then you have to start the dance from there. I hope this helps.