Mother’s Day Was Built On Copywriting

Visits: 3

Do you know the entrepreneurial story behind Mother’s Day?  After giving a Sunday School lecture in 1876, Ann Reeves Jarvis prayed that someone would devote a day to celebrating Mothers for their tireless and thankless service to humanity.  30 years later, at the site of Ann’s grave, her daughter, Ann Jarvis promised that she would be the answer to that prayer.

Anna wrote letters to Mark Twain, Teddy Roosevelt and every person she could think of with a platform powerful enough to get the message out.  She wrote to the Governors of every state.  In 1908, she held the first Mother’s Day service.  By 1910, West Virginia declared it an official state holiday.  In 1914, the Congress and President Wilson passed a bill legally recognising the second Sunday of May as Mother’s Day.  Today, Mother’s Day is a $23.6 billion holiday.

Whatever you or Jarvis may think of what has become of Mother’s Day, the facts are simple: Good writing from a daughter of a West Virginia Sunday School teacher moved the powers that be to make change and the nation responded by emptying their pockets.

What could you make happen if you put your mind to it?  At Click Funnels, we’re no experts at starting holidays but we know how to make our friends money.

Click here.

Posted in Click Funnels and tagged .

Leave a Reply

Your email address will not be published. Required fields are marked *

I accept the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.