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What’s your most deep-seated fear? If you’re like most human beings, it’s the fear of rejection. Did you know that most people rank the fear of public speaking as scarier than the fear of death? Rejection is scarier than death. This is because way down deep in our genes we equate rejection with death.
Acceptance, belonging and approval has been key to our very survival for ages. Getting kicked out of the group meant isolation, starvation and death. Although we no longer forage for food at the edge of survival deep within our prehistoric hearts, we all shudder at the thought of being rejected.
This applies to most of us. Born sales people seem to have overcome this deep all-too human fear. We either exalt them or loathe them for it. It depends on our experience with sales people. The rest of us retain the primal fear of rejection. In fact, I think it might be the one primal fear that holds more would-be entrepreneurs back than any other including:
- “I’m just not a sales person”
- “I couldn’t sell a cheese burger to a starving man”
- “I don’t like it when people say no”
One response is to say: “It doesn’t matter that I’m not a born sales person, I’ll just hide behind my computer screen and make tons of cash through Internet Marketing! It doesn’t require any face-to-face selling! No smiling and dialling phone sales either!” That was a good plan about 15 years ago but not any more.
This is because 15 years ago you used to be able to drive inexpensive traffic to an inexpensive website and sell inexpensive items at a fair price and reap some decent profits. While it was never as easy as it looked, it was doable. The big advantage was that there wasn’t much competition in a lot of markets. The competition that there was, often wasn’t very sophisticated. So, in the land of the blind, the one-eyed man was king.
Today, every niche has been exploited. Big companies are spending big stupid money on traffic and driving up the cost for everyone else. Margins have been slashed to razor-thin in most niches. These days if you’re trying to sell inexpensive products on the web, you’re probably doomed to an “Amazon Dystopia”. Good luck with that.
The solution is to sell high-priced, high-margin products. Guess what it takes to sell high-priced, high-margin products? It takes born sales people. So, we’re back where we started. The answer is to find a system where the high-priced, high-margin products are sold by highly-skilled sales people that work for you. You would concentrate mostly on sending traffic.
That is how Click Funnels works. They give you a proven system for generating leads for high-priced products. You don’t need to get on the phone if you don’t want to. You never have to push or cajole or prod or pressure anyone.