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If you know anything about the film industry then you know it’s tough to be a filmmaker. Just take a look at the box office for the past couple of weekends. A film called the Nice Guys just came out. It got great reviews. It has two huge stars in the main roles and was an original concept instead of a sequel or a remake. You might think that that means it was a hit. The Nice Guys was actually a flop because a little film called The Angry Birds came out on the same weekend. The Angry Birds movie got mediocre reviews and was based on a phone app but it was the number one film at the box office.
So, what’s going on with the film industry? To make any money in the film industry today, you have to work smarter and not harder. You can write a fantastic script, you can hire great actors, you can get great reviews but that doesn’t mean success anymore. To make money in today’s film industry, films have to marketable. Angry Birds was the number one movie because parents and kids both play the app and they can sell Angry Birds toys to go with the movie. There’s more ways to make money than just a movie ticket. This is why Angry Birds was the number one movie in America while The Nice Guys won’t make any money.
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