How The Gurus Make Money On Your Shelf Help Addiction?

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Do you know the big reason that the self help industry makes so much money?

  • According to Wikipedia, it’s an $11 billion industry
  • Approximately 2000 self help books are released each year
  • Then there are TV shows, YouTube videos, Seminars and Books on tape

So, how does this industry make so much money?  It’s mainly because self help books don’t work.  That may seem counter intuitive but stick with me.  People mistake reading for action.  They mistake reading for actual improvement.  Our brains get a little squirt of happy juice when we buy a book.  Then our brains get a bigger squirt when we read the book.  Then another squirt when we proudly display that book on our shelf or coffee table.  We kid ourselves that reading a book or even just buying a book is the same as doing something about the problem.  Of course, it’s not.  It’s just “shelf help”.  Books don’t work.  Only you can take action.

I’ve seen it happen in my own life.  I’ve seen it happen to friends.  I’ve seen it happen with people trying to start an online business.  They read books, watch videos or go to seminars.  Then they do nothing.  There’s even hard evidence that reading a book doesn’t work.  The purchaser of the self help book has quite likely purchased another book on the same topic in the last 18 months according to brainblogger.com, These are the Shelf Help Junkies.

The Internet Marketing world is full of them.  The gurus feed their addiction with more books, videos and seminars that also don’t work.  So, they need more books, videos and seminars.  On and on it goes.

So, what does all this have to do with your online business?  Rather than just selling you a book that you can read and display on your shelf, Click Funnels gives you simple, daily actions that will steadily and surely move you toward making $1000 – $4000 monthly commissions.

Action is built into the Click Funnels System.  Now, that probably means that Click Funnels won’t sell as many programs as some of our competitors because “action” sounds too much like “work” to some people.  Reading is easy as you can read in bed or on your couch.  Reading requires no work but reading doesn’t work.

The choice is yours.  You can either read a book, watch videos or go to another free seminar and pretend you’re taking action or you can take the simple step-by-step actions that will move you towards your money-making goals.  Never mistake reading for action.

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