How Facebook Lies To You

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Think your ads were doing well on Facebook?  Think again.  Last week Facebook announced that the metric that showed the average time a viewer watched a video was inflated.  Not even by a few percentage points.  One ad buying agency said that Facebook overestimated how long someone watched a video by 60-80%.

So, what actually happened?  When Facebook calculated the average time someone watched a video, they only divided the number of views over 3 seconds by the number of viewers instead of the total number of views by the number of viewers.

So, if you’re advertising on Facebook, things might not be going as well as you thought they were.  Facebook, Google Ad-Words, YouTube and other traffic sources are constantly playing “Hide the Salami” with advertisers.

This is why you better be darn sure the rest of your sales funnel is rock solid.  That’s where Click Funnels comes in.  You send traffic and they take care of the rest:

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  • All customer service taken care of
  • All shipping and admin handled for you

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