He Learned Leverage Doesn’t Mean Lazy

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You can automate nearly your entire online business, just not this one thing.  Focus on this one thing, automate the rest and up to $10k months may be in the bag for you.  Are you currently The Champion in your business that handles the marketing?  It’s one of the key things you don’t want to 100% pass on for others to handle for you.  As Peter Drucker says: “Your product needs a champion, someone who says. ‘I am going to make this succeed’ and then goes to work on it.”  As Peter Thiel says in his classic book, Zero to One: “If you don’t see any sales-people around, you’re the salesperson.”  This is because who should make the time if not you?  What does it say if a person is not willing to roll up their own sleeves and get to work here?

Who should or will be more invested in your business and life and personal success than you?  The cool part is?  Marketing something you’re passionate about is very fun and rewarding.  You can pass on the more boring non-essentials for others to handle for you bringing you more fun and profits along the way.  Is this making sense?

Now this doesn’t mean you can’t leverage.  In fact, far from it.  Focus on marketing, generating leads and you can nearly automate the entire process from lead to sales from there.  You can master one lead generation strategy such as FB ads for example.  There are several others that work well too.  You focus on that and pass these leads into a system that will follow up and handle the rest.  Cool?  I personally use the system below.

Yes, show me what you’re using.

It doesn’t take a lot of time each day to run and doesn’t require much of any tech skills either.  Yet, it may result in sales up to $10k rolling your way and all by doing what I mentioned here in today’s note and by tapping into leveraged systems that work for you.

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