Visits: 4
Sales will stay at $0 until this is fixed. I’ve been spotting in our FB Group some frustrated folks trying to get their first few sales. They’ve got a few clicks. They’re smiling over the 27 fresh leads that are now in their email account. They’ve been emailing them for 7 days straight, hey kudos to you. Yet, 0 sales are staring back at them.
With a deer in the headlights look, they’re thinking: “Is something broken?” Nope. Maybe they’re thinking this business is like a game of Putt-Putt Golf. It’s a regular Golf Game with long drives and 18 holes and all. Let me explain. For one, last I checked, you can’t take clicks and conversions to the store to buy a gallon of milk. All that counts are sales. Green dollars you can feel in your hands.
To get there, you have to treat it like playing a game of golf. The Golf Ball is your conversion. Every little email you write. Every little piece of content you create. It should all be with the goal of motivating the ball closer to the hole which is the sale. This means you’re swinging and marketing with purpose and intention. You’re adding a bit of value every day. It might take a couple of swings or it might take a hundred. Doesn’t matter, really.
You just keep adding value and moving the ball forward. Eventually, it’ll be near the hole and the sales will start rolling in naturally. Naturally, the more balls which are leads you have out there on the green, the better you’ll do. Just because I love you, here’s one little bit of strategy to add to your bag.
Let’s say, you’re promoting affiliate marketing. That is the golf ball you’re using. You’re talking about it day after day. Would it make sense after a few days to start talking about building an Ecommerce business? Then a few days later, hop on to talking about being a Kindle Author or an Etsy Store owner selling Goat Soap? No sir! No ma’am!
Each time you do that, you lose credibility. The ball starts right back on the T. Square One. Make sense? Good. Now, back to strategy again. Most strategies require you to build your own golf course and build your own clubs to swing with. I don’t know about you but I’m not a big fan of digging dirt.
If you keep at it, you can start seeing the sales rolling in over and over again. Don’t be surprised if you get a few hole in ones or $1k up to $10k+ sales per month. It happens regularly. Are you ready to play?