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Children’s literature is just content marketing. Your kid’s teachers pick books that preach the values they want your kids to learn and they read them out to the whole class. Some parents choose bedtime stories that communicate the values they want their kids to grow up with. Even adults read fewer books than children do, it’s the same story: All media moralizes especially the TV shows we sit in front of.
I’m not trying to make a judgement about the media we choose for ourselves and our children. I just want us to realise that we do choose. This tells us a big secret. Content marketing is alive and kicking. We’ve never doubted that and we’re making our partners commissions in the $1000s, $2000s or $4000s per month.
Stop buying and start selling. Trust me, it feels a lot better over here.