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One common excuse for not starting your own business is: “I don’t know anything about selling online.” Well the thing is, knowing something about online selling might actually hurt you. Take Leo Fender as an example. He’s the founder of Fender guitars. His guitars are played by just about every famous rock and country musician you’ve ever heard of including:
- Jimi Hendrix
- Eric Clapton
- Keith Richard
It goes on and on. In fact, most electric guitar players play either a Fender or a Gibson. Unlike Gibson’s designers, Les Paul, Leo Fender didn’t know anything about playing guitar. Les Paul is one of the great jazz and pop guitar players of all time. He invented the solid body guitar which was later sold by Gibson. It makes sense that a player would develop a guitar, right? They know what they need and they have experience.
Even though Paul was a player, he wasn’t the perfect guy to develop a guitar. His design sounded and looked amazing. The Les Paul is a beautiful instrument. It’s one piece of carved wood and it’s expensive to make. Not perfect by any means and only the rich guys could afford the Les Paul.
About the same time, an electrician who never played guitar, Leo Fender was hanging out with guitar players who bought his amplifiers. These guys were working guitar players. It was guys who were trying to make a living. He watched these fellas play. He asked them questions. He found out what they needed. He tried different designs and had the players give him feedback.
From all this curiosity and tinkering Leo found the winning formula. A guy who never played guitar developed a less-expensive to manufacture solid body guitar that was exactly what the players wanted. The Broadcaster and was later renamed The Telecaster. It was a huge hit. Players still play the same basic design about 60 years later.
So, what does this have to do with your online business empire? Well, Leo Fender didn’t need any experience as a player to create a winning design. He didn’t even need any experience making guitars. He just asked lots of questions from the experts and did exactly what they told him.
All it took was curiosity, desire and willingness to follow directions. So, it really doesn’t mater if you have no experience selling online. In fact, it might be better for you if you don’t have any.
The main things you need are:
- 30 minutes a day to complete one step
- The ability to ask questions of your mentor
- The ability to follow instructions
- The desire to succeed
Do you have all that? Then it’s time to rock out.