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Remember the classic scene from Raiders of the Lost Ark? The bad guy jumps out and whips his sabre around menacingly in a dazzling and intimidating display of swordsmanship, then Indy casually pulls out his revolver and shoots him. It’s a vivid illustration of the old adage, “Don’t bring a sword to a gunfight.” You’ll lose.
If you have big financial dreams, guess what? You’re in a gunfight. It’s not tiddlywinks, it’s not checkers, it’s not hopscotch as it’s a serious business.
If you think you’ll achieve your dreams by:
- Working at a 9 to 5 job, you’re bringing a sword to a gunfight
- Selling low-priced products, you’re bringing a sword to a gunfight
- Selling low-margin products, you’re bringing a sword to a gunfight
- Reinventing the internet marketing wheel, you’re bringing a sword to a gunfight
- Driving free traffic to a lame, one size-fits-all offer, you’re bringing a sword to a gunfight
You’re going to get shot down.