Archive for the ‘Improving The Conversion Rate’ Category

How To Increase Your Opt-In Rate

July 29th, 2013 No comments

One of the most important things you should be concerned with is getting leads but just as important is to improve the conversion rate of your opt in page.  This will help to get more leads.  An opt in page is a page which is designed for one purpose to get a prospect on your site to put in their email address so you can follow up with them through Email Marketing.  Building a list is not hard, it boils down to spending time on writing interesting offers and knowing the tips and tricks to increase your click through rates.

There’s a lot of strategies that have been successful with Internet Marketers.  Below you will find some of the best ways to increase your list size.  These strategies have been well researched and have been proven to be very successful at skyrocketing lists of opt in leads.

The top ways to build your list are:

  • Use pop ups with opt-in forms – Pop ups forms can be used to collect email addresses and to promote offers.  Most Internet Marketers agree that the single biggest way to increase your opt-in rate is by using pop up ads.  A lot of people do find these ads annoying but they are 13 times more effective at capturing email addresses than standard banners and forms on a website.  This a very powerful way to get leads so you can present your newsletter or promote offers.
  • Increase value – You can increase the value you are giving to your customers by offering bonuses that are related to what you are offering.  You have to give something valuable to make it worthwhile for someone to give you their email address.
  • Capture buyer’s Email address – Every time you make a sale, you should be capturing the buyer’s email address.  This will to segment your list in to a buyer’s segment.  A buyer lead is worth ten times more to your business than a non-buyer.
  • Use Email signatures – When an email is sent out, you can use an email signature as a way to advertise your opt-in page and to promote an offer.  You will be surprised at the number of people that actually click your link.
  • Run contests, surveys and polls – Running contests online are similar to contests in a restaurant.  Both parties will get something out of it.  You will get the email address and the lead can possibly win a prize.  Another thing you can do is to make it a requirement for the lead to put in their information to subscribe to your newsletter to enter into the contest.

A good email opt-in list is worth its weight in gold.  It is the difference between being really successful and failing like many who try to make money online.  It is up to you how you build your list.  But once you build your list of high quality leads, you will see your sales skyrocket.  Email marketing works and it works extremely well.

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How To Improve Your Conversion Rate

July 22nd, 2013 No comments

There is no need to keep worrying about getting more and more traffic to your website if you are not already making the best use of the traffic you already have.  You can potentially double your sales by focusing on improving the conversion rate of your current traffic.

What is a Conversion Rate?
Your website conversion rate is the rate at which you can convert the traffic you have in to leads which you follow up with and then converting the leads into buyers by getting them to purchase one of your products.  Many companies focus mostly on getting more traffic but by increasing the conversion rate you can improve the site’s bottom line at a low financial cost.

Below are some of the main ways to improve your conversion rate:

  • Change your fonts – One of the first things you can do is improve the readability of the page.  The page should have normal size text and a good contrast with the background.   You can try changing the color and the font type.  If you think the average person will have trouble reading it, then you can try making a change to see how your website’s visitors respond.
  • Use Internal Links – Use internal links between relevant pages on your website to help keep your visitors on your website for longer.  The longer a prospect stays on your website, the more they are interested in the content on your website.  Also internal links help to find content on your website quite easily with out having to search all over your website.
  • Write page headlines that make visitors want to read your blog post – The page headline is what the visitors look at before deciding whether to read your blog post or not.  Use Google Analytics or other tracking to determine what your top viewed pages are.  You want to make sure the headlines match with the page content.  The headlines should grab your attention.  You only have a few seconds to grab a visitor’s attention as the headline is the first thing your visitor will see.  So get creative and come up with headlines that stand out.
  • Change the page structure – A lot of websites tend to have one headline and mostly paragraphs of content.  This type of page structure is hard to quickly skim read for most people.  One way around this is to break up the content with subheadings that describe the following paragraph.  You can use bullet points or numbering as well as pictures and videos to make it look more interesting.  This makes the content easier to scan as well as to read the content.

So there are many things you can do on your website to improve your conversion rate.

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