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Have a look at the last email promotion you sent. Open it up. How is your subject? Is it interesting enough to open? What about your call to action? Is it intriguing that you want to click it? Great but opens and clicks only measure interest. That’s not your end goal though. Your goal is to make more sales. It’s the revenue from customers purchases that keeps you afloat. So, the broadcast’s true worth can be measured in the sales it generates. The trick is to find out how to put the message together that prompts the most purchases. With just a little setup, you can do this with your AWeber account.
The first step is to set up sales tracking. You need to make sure you’re tracking the sales you’re getting from each broadcast. You can do this with the sales tracking feature.
The second step is to tweak your promotional broadcast. The idea is to see if a different version will sell more, so you’ll need to create another version. You could tweak your call to action, your text to image ratio, your pre header, your format and your images and copy.
The third step is to split test for the winning design. Use the broadcast split testing feature in AWeber to figure out which design will generate more sales. This feature sends each version to a randomly selected, equally sized audience to get the most accurate results. After the broadcasts go out, follow the Quick Stats for each version to keep track of sales. When you find the winning design, you know which one to use for future promotions.
I highly recommend you to do sales tracking and split testing. It will help to get a lot more profitable.