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Some will profit while others will perish. It’s amazing, over ten years after the book’s original release. The 4 Hour Workweek is still a bestseller and was the most highlighted Kindle book of the year. More than ever before, people want to escape the 9-5 grind, live anywhere and join the New Rich. The New Rich or NR not only have plenty of disposable income to live as they want, they’re also time rich. Many today are income rich but time poor giving them very little happiness, quality of life or fulfilment. Others are time rich but income poor.
The NR gives you the best of both worlds. Yet, as great as the book is, some of it’s strategies need to be adapted to the times. You can’t throw penny clicks or cheap traffic to ads anymore and expect to test and build a profitable muse business on the side. It doesn’t work like that nowadays. Rising ad costs and rising competition doesn’t make it possible. This could mean the death of the lifestyle business for many.
However, it doesn’t have to be that way for those who are willing to embrace change. See, things aren’t harder now, they’re just different now. These days, it’s not about taking a $1 ad and turning it into $10 which is low profit margins. It’s about taking $250 of ad spend and turning that into $1,000 which is a large profit margin. To me, those numbers are much better. You can still start with a small $5 to $10 per day ad budget and scale from your first few large commissions that can be rolling in.
Are you open to that? While others are sinking to these new changes, a few savvy souls are riding these new waves of opportunity. There’s no reason to fight these waves when we can ride and profit with them for the next few years.