Monthly Archives: December 2014

Why Email Marketers Love AWeber And You Will Too?

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AWeber asked users to submit videos of how they use AWeber to run their email marketing campaigns.

The response was extraordinary.  There were videos of just about every industry imaginable, from non profits to courses and everything in between.

AWeber decided to edit a few together into a video showcasing the unique personalities of their amazing customers.

Check it out below:

“The Money Is In The List“

AWeber proves it to thousands of businesses every day.

Learn how email marketing software
can get you more sales, too.

How To Publish Full Posts In Blog Broadcasts?

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There’s many businesses and bloggers that use AWeber’s blog newsletter tool to convert RSS to email and tell readers about new posts on their blogs.  When AWeber released this tool, their thinking was that it would be a way for you to get email subscribers back to your blog post in order to read your post, comment on it or any other actions you would like.  So, they decided blog posts would include partial blog posts rather than full posts.  While this worked well for many, some people asked AWeber to provide a way for you to include full posts directly in the emails.

Now you can.  While editing your blog broadcast template, if you want to include full posts rather than partial posts, just replace {!rss_item_description} tag with {!rss_item_content}.
While editing your blog broadcast template, if you want to include full posts rather than partial posts, simply replace the {!rss_item_description} tag with {!rss_item_content}.

It will merge the full HTML and images from your posts into your blog newsletter.

What do you prefer?  Will you send full blog posts or partial posts in your blog newsletter?

How To Deliver Smarter Auto responders With Send Windows?

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When sending out emails, it would be great if the follow up emails would deliver themselves only during the days and times that you want and to avoid the days and times that don’t work for your subscribers.  This was only available for broadcasting and not for auto responders.  That’s all changing.

With AWeber you can deliver your automated follow up messages during the days and times you’ve determined to be best for your subscribers.  To see it in action, watch the short video below:

As you can see, you can easily choose which days, and times you want your auto responders to go to your customers and prospects.  If you use the geographic awareness feature, AWeber will automatically adjust delivery to each subscriber’s time zone regardless of where they are in the world.  If you like, you can send it each morning.

How can this help you to make your email marketing more effective?

It can help you by:
  • Looking at when your subscribers are opening your email and/or clicking your links.  AWeber’s opens over time and clicks over time show this.  Then you can adjust your send windows so your messages that stand out at the top of the inbox during those times.
  • Running a weekend sale – You can schedule one of your follow ups to only send on Friday mornings.
  • Finding out if there’s certain days or times that you know are bad for your subscribers – You can send windows to avoid sending during those days/times.

These are just a few of the ways you can start to increase your response rates with send windows.  There’s many more ways to use them.  I’m sure when you give it a go, you’ll find more creative ways to use them.

AWeber’s Smart Video Thank You Pages

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The thank you page is the first thing a subscriber sees after signing up to your email marketing campaign.  It does a lot to establish expectations about your campaign.  It’s also where you can knock their socks off.  An awesome thank you page can get subscribers excited about receiving your emails and making each and every broadcast you send a celebratory occasion for them or at least get more email opens.

Smart Video thank you pages are the happy medium between AWeber’s default thank you page and your own custom URL.  AWeber will pass the subscriber form data to the page so that everyone who signs up to your list gets a unique experience.  This is your subscriber’s name with your confirmation subject line rather than a generic “check your inbox” message.  It’s as simple as choosing a Smart Video Version from the page drop down menu.

The smart thank you page will pick out the subscriber’s email provider and adjust the video accordingly.  So, if someone enters an email address that includes @gmail.com, they’ll see a video telling them to check their Gmail inbox.  Likewise with Yahoo, Hotmail and many more.

A good looking web form makes a great first impression on a subscriber but an engaging thank you page is just as important.  You can shape expectations and build anticipation, all the while directing the subscriber to their inbox.  One extra thing to note is that these thank you pages are only available with confirmed opt-in.